sorry for delayed response, you can use rtmp format for xmtv player to play this streams. Here is the sample how to build your link:
rtmp://$OPT:rtmp-raw=rtmp://xxx.xxx.xxx.xxx/app playpath=ef18hollywood swfUrl=http://www.xxxxxx.tv/resources/scripts/eplayer.swf live=1 pageUrl=http://www.xxxxxxxx.tv/ conn=S:OK live=1 token=SomeToken
More info you can read it here :http://xmtvplayer.com/build-m3u-file or just send email to us.
XMTV Player team