In the past, on May 2015, Shanghai aimed to become a second home for CES. When the Consumer Technology Association (CTA) launched CES Asia at the Shanghai New International Expo Center, China emerged as both: key consumer market and product launch venue.
After 2020 this initiative ended. Due to citing the pandemic, economic factors, and challenges of hosting a major American trade event in Shanghai during increased cross-border tensions that year CTA permanently canceled CES Asia.
But CES continues to be held in Las Vegas. On CES 2026 that was scheduled for January 6–9, 2026, featured over 4,100 exhibitors in AI, robotics, digital health, and mobility.
In China, demand has shfocused on domestic platforms, on promotion and international expansion, such as Shanghai’s Tech G, which aims to help brands globalization.
The corporate side has also changed quickly. Xiaomi, as it was known for its smartphones, has expanded into electric vehicles and plans to sell EVs worldwide for the next few years. This showed how Chinese companies are now exporting not just individual products but complete technology ecosystems.